It’s all in the details with Andrea as she brings her project management and account management skills to her client teams. She specializes in communications strategy planning and project management and diligently follows the Bellwether Public Relations RACE approach: research, action plan, communicate and evaluate.
Andrea is passionate about her work in health care ranging from her work with health plans to health technology and hospitality work from statewide campaigns to restaurant launches.
She pioneered Bellwether’s successful social media influencer program, most notably for the I Vaccinate campaign, which works to boost childhood immunization rates in Michigan and MDHHS COVID campaigns. Andrea leads clients such as Michigan Association of Health Plans and Michigan Health Information Network.
She previously served as director of public relations for a healthcare company, Olympia Group, where she successfully launched a rebranding effort that included refreshed branding, website redesign, streamlined internal and external communications and regional advertising campaigns.
In addition to her work as public relations director at Olympia Group, Andrea has served as chief communications officer for Capital Area Michigan Works! where she led communications efforts for mid-Michigan initiatives to raise awareness of workforce development services and programs.
In 2013, she was a recipient of the Lansing Regional Chamber’s 10 Over the Next Ten award, recognizing local young professionals in Greater Lansing. Andrea holds an undergraduate degree from Michigan State University and a master’s degree in integrated marketing communications from Eastern Michigan University. She received her Accreditation in Public Relations in 2024 from the national Public Relations Society of America.