Ethics: The North Star Guiding the Future of Public Relations
In public relations, our most valuable currency isn’t news coverage, impressions, clicks or even creativity — it’s credibility. Without credibility and the inherent trust that comes with it, even the most well-researched and compelling messages fall flat. At Bellwether, we continually ask ourselves: How do we protect and strengthen the credibility our clients have built […]
Martin Waymire is a finalist for a 2024 Silver Anvil Award — the top PR award in the nation
We’re thrilled to announce that Martin Waymire is a finalist for a 2024 Silver Anvil Award — the top PR award in the nation. This is the 80th anniversary of the Anvil Awards, organized by the Public Relations Society of America. Journalists have the Pulitzer Prize. Public relations professionals have the Silver Anvil. The Anvils have set the […]