Andie Poole is a dynamic marketing communications strategist with over 20 years of experience and a background in technology, higher education, and government relations. Known for her ability to craft compelling narratives, drive digital marketing strategies and manage complex, multi-faceted campaigns, Poole is a proven leader in the field.
As lead consultant for Michigan’s I Vaccinate campaign, Poole spearheaded efforts to increase childhood immunization rates. This campaign earned the prestigious 2020 Silver Anvil Award from the Public Relations Society of America — the highest national honor in public relations. In collaboration with the Franny Strong Foundation and the Michigan Health & Hospital Association, she secured a Michigan Health Endowment Fund grant to expand the campaign’s reach, equipping healthcare providers with resources to address vaccine hesitancy.
Among other clients, Poole also works with Research Universities for Michigan, the Michigan Health & Hospital Association, the Michigan League for Public Policy, and Anderson Economic Group, leveraging her expertise to deliver results that align with organizational goals.
Before joining Bellwether Public Relations, Poole was a product marketing manager at TechSmith Corporation, where she led global marketing initiatives and content development for a suite of technology products. Her experience also includes working as the alumni relations coordinator for Michigan State University’s College of Communication Arts & Sciences, where she led engagement efforts with alumni and donors.
A proud Spartan, Poole earned a bachelor’s degree in English and a master’s in public relations from Michigan State University. She also holds an accreditation in public relations from the Public Relations Society of America. Poole was named to Crain’s Detroit Business’ 40 under 40 Class of 2021. She was also named the 2022 PACE Maker of the Year by the Central Michigan PRSA Chapter.
Outside of work, she enjoys singing, playing the guitar, biking along northern Michigan’s scenic M-119, and cheering on the Michigan State Spartans and Detroit Red Wings. She resides in East Lansing with her husband, Andrew, their daughters, Elliot and Mara, and their dog, Edison.